Marketing Executive

Location: Northallerton

Primary Purpose

To create awareness of Simon Bailes Peugeot and support the marketing manager in day-to-day activities. As a marketing executive, you'll contribute to and develop integrated marketing campaigns to promote new and used cars and LCVs, the service department, and the brand/business a whole.

Key Responsibilities

Responsibilities

As a marketing executive, you'll need to:

Website: Design and create all new content for the company website and work alongside our website agency to ensure it is all implemented correctly with a focus on creating a an effective UX that drives customer engagement

Social Media: Plan, create and schedule weekly social media posts across the different social channels using Hootsuite with an understanding of the different target markets across each platform and how to best reach each audience. Running paid social media ads, managing reviews, messages and circulating to the correct departments

Email Marketing: Creating email campaigns to help create awareness of current offers and stock among our previous customers. Creation of new audiences for each showroom from our CRM database. Analyse the success of each campaign and chase up sales/service managers on any potential conversions or further outreach coming as a result of a campaign.

Reviews: Keep track of reviews across multiple platforms, involving responding to reviews, reporting said reviews back to the relevant people within the company, whether positive or negative. Provide a monthly round up of reviews during monthly sales meeting and constantly push for sales and service to request more reviews from customers, highlighting the importance of them.

Marketing Material: liaise with designers and printers with any updates and orders, sign off on requests, stock management and arrange the effective distribution of marketing materials.

Content Creation: produce creative content, including imagery, videos and blog posts for the website and social media channels, engage and communicate with target audiences, building and developing customer relationships.

General Marketing Support:

• support in the organisation and attendance of events, help with marketing plans, advertising, direct marketing, and campaigns
• maintain and update customer databases
• develop relationships with key stakeholders, both internal and external
• monthly social media report and reviews report
• PPC monthly updates attending meetings and artwork updates

Ideal skills or experience:

What skills are required.

• communication and interpersonal skills
• commercial awareness and business acumen
• copywriting and design skills
• creativity
• an eye for detail
• analytical and strategic thinking
• drive and self-motivation
• a flexible approach to work
• the ability to work well under pressure
• teamwork and the ability to foster good working relationships
• influencing and negotiation skills
• IT, social media, and numeracy skills

Behaviours:

What behaviours are required. Examples not a definitive list:

• Strong organisation and planning skills
• Results driven.
• Strong problem-solving skills, adaptable and evolve when need be.
• Strong communication skills, ability to influence across all levels of the organisation.
• Professional, approachable, and flexible.
• Team player who works effectively with colleagues across all functions.
• Demonstrates energy and a positive attitude.
• Tenacity and a strong desire to make a difference, always with the customer in mind.
• Attention to detail – excellent at proof reading

Professional or Technical Skills:

What skills and experience are required to be successful in the role? Detail here, including IT/specific functional skills e.g.;

• Canva or Adobe Experience – essential
• Hootsuite – social media planning platforms – essential
• Social Media Marketing Channels - Sponsored ads, reporting and organic – essential
• Industry knowledge – desirable
• Website CMS – trainable
• Autotrader – trainable

Education / Qualifications:

Degree or HND in the following subjects may be particularly useful:

• advertising
• business or management
• communications
• marketing

Added: 18 April 2024