Guild of the Golden Lion Win For Northallerton
Added: 15 July 2025
Simon Bailes Peugeot has cemented its place as the top Peugeot dealership in the UK by securing another coveted Guild of the Golden Lion award - pushing the group’s total to over 25.
The prestigious accolade, presented at a ceremony at the Saatchi Gallery in London, recognised the top retailers across the brand’s 183-strong UK network. It celebrates excellence in customer satisfaction, service quality, and overall business performance.
Simon Bailes Peugeot – which operates dealerships in Stockton, Northallerton, and Guisborough – is Peugeot UK’s leading supplier of commercial vehicles, and has contributed to the development of alternative fuel methods, including EV and hydrogen pilots with local organisations.
The award was in recognition of Simon Bailes Peugeot Northallerton’s outstanding performance and highlights its individual excellence, as well as securing the Group’s status as the most decorated in the UK under the Guild of the Golden Lion programme.
Sheldon Cockburn, Head of Operations at Simon Bailes Peugeot, accepted the award on behalf of the company. He said: “This Award marks a defining moment for our team and our business. Achieving this level of distinction is not simply about numbers - it’s about the consistent effort, care, and pride our colleagues bring to their roles every single day.
“To be named the most awarded Peugeot dealership group in the UK is both humbling and inspiring. It reflects the strength of our values, the trust of our customers, and the deep-rooted culture of excellence that has guided us for decades.”
The company has strong roots in the communities of Teesside and North Yorkshire, and has played an active role in supporting a wide range of local initiatives. It has provided vehicles to local charities, including the Northallerton Male Voice Choir and organisations supporting individuals with learning disabilities. Simon Bailes Peugeot has also championed grassroots sports by sponsoring local teams and has backed numerous community events, fun runs, and festivals. This ongoing commitment reflects the company’s belief in giving back to the communities that have supported its growth for over four decades.
