Simon Bailes Peugeot Celebrates the Return of GTi

Simon Bailes Peugeot is proud to support the exciting return of an icon, as PEUGEOT officially brings the GTi badge back to life with the unveiling of the new PEUGEOT E-208 GTi—a model that moves from concept to production and signals a bold new era for performance.

First revealed as a concept on 13th June 2025, on the eve of the legendary 24 Hours of Le Mans, the E-208 GTi captured the imagination of fans worldwide. Now, one year on, PEUGEOT has delivered on that promise, unveiling the final production version at Le Mans—one of the most prestigious stages in motorsport.

This landmark moment also coincides with PEUGEOT celebrating 100 years since its first participation at Le Mans, reinforcing the brand’s deep-rooted motorsport heritage and commitment to performance innovation.

From Concept to Reality – A New Era for GTi

The new E-208 GTi remains incredibly faithful to the original concept, a reflection of the overwhelmingly positive response from enthusiasts and customers alike. Designed in France by PEUGEOT Design and PEUGEOT Sport, it perfectly captures the essence of GTi DNA—combining sportiness, elegance, and driving pleasure in a uniquely modern way.

Showcased in blue, white, and red, the model proudly reflects PEUGEOT’s French identity and “charisma,” while ushering in a significant milestone as the first-ever fully electric GTi.

This latest generation builds on the success of the PEUGEOT 208 range and continues a legacy that began over four decades ago with the iconic 205 GTi—a car that defined performance for a generation.

Performance Meets Innovation

The E-208 GTi represents the future of performance driving, blending electrification with the hallmark agility and excitement GTi is known for. With performance figures set to be revealed at the official PEUGEOT press conference at 13:00 CET on Friday 12th June at Le Mans, anticipation is already building across the automotive world.

This model marks the beginning of a new chapter—where cutting-edge technology meets unmistakable driving enjoyment—proving that PEUGEOT is taking driving pleasure more seriously than ever.

Be First in Line at Simon Bailes Peugeot

At Simon Bailes Peugeot, we are excited to bring this next-generation GTi to our customers and share in the momentum of such a significant launch.

Demand is expected to be exceptionally strong, and we are encouraging customers to register their interest early. By putting your name down now, you will:

• Receive priority updates and launch information
• Be among the first to view the vehicle in our showroom
• Gain early access to ordering opportunities
• Secure your place at the front of the queue for one of the most anticipated Peugeot models in recent years

The return of GTi—now fully electric—represents not just a new model, but the start of an exciting new era for performance.

Coming Soon

Simon Bailes Peugeot looks forward to welcoming the new E-208 GTi into our showroom soon.

To ensure you don’t miss out, contact our team today and register your interest—and be among the very first to experience the electrifying return of a true icon.