THE PEUGEOT 9X8 AND J. DEMSKY’S GRAPHIC DESIGN SPACE AT MILAN DESIGN WEEK
Added: 20 April 2023
The new graphic design of the PEUGEOT 9X8 Hypercar has been created in collaboration with the artist J. Demsky and has been unveiled at the Milan Design Week. Not only a premiere of the PEUGEOT 9X8 Hypercar’s new livery, but the collaboration also offers a unique exhibition of a full graphic universe with the exclusive artistic signature of J. Demsky.
During the Milan Design Week, PEUGEOT will be showcasing an environment specially created for this event, which combines art and technology. Visitors to the exhibition can dive into an immersive universe, made up of an array of digital screens featuring both the unique style of J. Demsky's graphic art and the new livery for the PEUGEOT 9X8 Hypercar.
Matthias Hossann, PEUGEOT Design Director, Phil York, PEUGEOT Global Marketing and Communication Director, and Gustavo Menezes, PEUGEOT TotalEnergies Team Driver, were all in attendance for the reveal of the new livery. The PEUGEOT 9X8 Hypercar will be on public display until 23 April.
When imagining the new livery for the 9X8, J. Demsky went beyond just decorating a car, he is sending out a powerful message, in the great tradition of the Art Cars that have marked automotive history, by applying it to a sports car that expresses the very best of PEUGEOT in terms of design, efficiency and technology. J. Demsky is a Spanish artist with an eclectic style that has been put to further use by creating a graphic design for the drivers' suits and helmets as well.
PEUGEOT is pursuing its strategy of partnering with talented young artists. The graphic design of the PEUGEOT 9X8 is the second collaboration in 2023 and perfectly illustrates the promise that "The world is better with style".
The unique graphic design featured on the 9X8 will take part in the legendary 24 Hours of Le Mans, which will celebrate its 100th anniversary this year. The PEUGEOT 9X8 Hypercar will thus follow in the footsteps of its illustrious predecessors, the 905 (winner at Le Mans in 1992 and 1993) and the 908 (2009). This 4-wheel drive hypercar brings PEUGEOT's hybrid know-how to the world stage of motorsport at the highest level.
The PEUGEOT TotalEnergies Team has been involved in the FIA World Endurance Championship (WEC) since July 2022 with two 9X8s. In 2023, for its first full season, PEUGEOT Sport is aiming for the podium.
